A 3-Month 1:1 Coaching Program For Clinicians By a Clinician.
Craft a Sustainable and Aligned Healing Business Without Burning Out—For Healers Ready to Transition from Overwhelmed to Empowered.
What if you could..
Tell me if this sounds like you...
✔️ You're passionate about helping people and you love healing work, but the business side of your practice feels totally overwhelming.
✔️ You’ve been working for someone else and dreaming of starting your own practice for months or even years, but you’re scared to make the leap.
✔️ You're tired of feeling undervalued and constantly stressed about money, and want to learn how to step into a more abundant business.
✔️ You're burning the candle at both ends and have even considered quitting the profession altogether, trying to balance patient care with the never-ending to-do list that comes with running a business.
✔️ You’ve been told you need to niche to make real money, but that doesn’t sit right with you or you don’t know where to start.
What if this was your reality instead?
🔥 Waking up every day excited to go to work, knowing that your business is a reflection of your values and your unique gifts as a healer.
🔥 Feeling supported in your business by someone who has walked the same path—finally having a team member who truly understands your challenges and can serve as a sounding board for your ideas.
🔥 Attracting your ideal clients effortlessly, serving them with confidence, and experiencing deep satisfaction in your work.
🔥 Having clear systems in place that streamline your operations, giving you more time and energy to focus on what you love – helping people.
🔥 Having a crystal clear view of the value you are bringing to the table - and having your bank account reflect that value so you don’t have to stress about money anymore.
What we’ll work on…
Phase 1: Body
- Reflect + Envision: Clarify your unique gifts as a healer and the specific population you are called to serve. Design your practice around your life, not the other way around.
- Setting the Foundation: Select, design, or refine a business model that aligns with your values and supports your desired lifestyle.
- Creating Offers: Getting clarity on the ideal patient/client journey and packaging up your services into irresistible offers that promote great outcomes and suit your practice style.
Phase 2: Mind
- Doing the Math: Get clarity on pricing and packaging your services to attract your ideal clients and create sustainable income.
- Pause: Working through blocks when and if they come up. Together we’ll calibrate your nervous system to a new way of doing things.
- Implementing: Create a streamlined onboarding process that sets you and your clients up for success, and establish the essential systems and structures for a thriving practice.
Phase 3: Spirit
- Promoting: Refine your messaging and develop an effective marketing strategy that feels authentic and aligned with your values.
- Giving + Receiving: Integrate mindful self-care practices to prevent burnout and nourish your well-being. Taking good care of yourself allows you to be a better healer.
- Reflecting: Learn how to track what really matters so that you can make aligned and informed decisions about how to iterate, refine and expand in the future.
This is for you if...
✅ You're a healthcare provider who is passionate about making a difference in the world but are feeling overwhelmed by the business side of your practice.
✅ You're ready to stop undercharging for your services and shift your mindset around money and pricing and learn how to create true lasting impact with your business.
✅ You're craving support from someone who intimately knows the path you’re walking from someone with first hand experience, someone who cares deeply about creating an amazing patient experience, and about bringing out the very best of what you have to offer.
Here's What's Included:
✅ One 90-Minute Deep Dive Intake Session: to map out where you are and where you want to go.
✅ Five 60-Minute Strategy and Momentum Calls: to help you stay focused, overcome challenges, and celebrate your wins.
✅ Messaging Support Between Sessions: for real-time guidance and support when you need it most.
PLUS...These Exclusive Bonuses!
- Bonus #1: The Craft of Care Notion Practice Management Template Suite (valued at $497) - includes customizable templates for SOPs, client onboarding, clinic processes, content creation, task management, financial tracking, and more!
- Bonus #2: Access to the Craft of Care Pricing Calculator to help you get grounded about what it really costs to be in business, and to help provide clarity on what you need to charge. (valued at $97)
- Bonus # 3: 90 days’ worth of social media prompts for healthcare providers. (valued at $147)
You'll Walk Away With...
- Tailored Business Strategy: Personalized to your practice’s needs, whether you're just starting or seeking more advanced growth.
- Systems, Structures, and Support: Create a sustainable business that allows you to thrive, both personally and professionally.
- Pricing and Packaging Clarity: Create offers that resonate with your clients and are aligned with your worth.
- Time Management Systems: Free up more of your time to do what you love—healing and connecting with patients.
I Get It - Because I've Been There
Hi, I’m Dr. Katy Morrison
As a naturopathic doctor and acupuncturist, I intimately understand the unique challenges of building a thriving practice. I've walked the path you're on, and I know how lonely and overwhelming it can feel. I also fully grasp how underprepared most of us are for the entrepreneurial side of being a healer.
I vividly recall the countless hours spent trying to balance patient care with the demands of running a business. I grappled with pricing, marketing, and creating effective systems. I made plenty of mistakes along the way and longed for someone to guide me.
That's why I created The Craft of Care. I knew there had to be a better way. I wanted to help our profession grow and thrive, and offer a lifeline to other healers feeling lost or burnt out.
Throughout our work together, I'll share the strategies, systems, and mindset shifts that helped me create a successful and fulfilling practice. I'll help you shortcut the learning curve, avoid common pitfalls, and build a business that truly reflects your unique gifts and values.
You don't have to do this alone. I'm here to support you every step of the way.
Frequently Asked Questions
How much does the program cost?
The initial 30 minute consultation is complementary. The investment for The Craft of Care 3-month coaching program is $2700 for pay-in-full or $999 per month for 3 monthly payments. This includes all the coaching sessions, messaging support, and exclusive bonuses. We believe this program offers exceptional value for healthcare practitioners looking to transform their practice.
How much time do I need to commit to this program?
The program includes one 90-minute deep dive session and five 60-minute strategy calls over three months. You'll also need to allocate time for implementing the strategies we discuss. We recommend setting aside 3-5 hours per week for optimal results.
I'm just starting my practice. Is this program suitable for me?
Absolutely! The Craft of Care is designed to help healthcare practitioners looking for support at all stages of their journey. If you're just starting out, this program will help you build a strong foundation for a successful practice from the beginning.
I'm already established in my practice. Will this program still benefit me?
Yes, definitely. Even established practitioners can benefit from refining their systems, exploring new strategies for growth, and preventing burnout. The program is tailored to your specific needs and goals.
What if I'm not tech-savvy? Will I be able to implement the systems you teach?
Don't worry! We guide you through everything step-by-step. The Notion templates we provide are user-friendly, and we're here to support you with any technical questions you might have. I can also instruct you on how to create lower tech solutions for creating and storing SOPs if learning a new tech tool isn’t your thing.
What types of healthcare practitioners is this program best suited for?
I have specific experience working as a naturopathic doctor and acupuncturist, but I also feel very comfortable and excited about supporting healers in other professions who do 1:1 work including therapists, midwives, nurse practitioners, and other holistic health professionals.
What if I'm not satisfied with the program?
Your satisfaction is our priority. If you're not happy with the program, please reach out to us within the first 14 days of your program and we'll work with you to address your concerns.
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